What to put on a one-page website for a small business

A one-page website works for most local businesses if it answers what customers want to know before they come in. Here’s what to include, roughly in order from the top.

At the top

Your business name and what you are, in plain words: “Thai restaurant”, “nail salon”, “shoe repair”
Today’s hours, or whether you’re open now
One main button: order, book or call

In the middle

Your menu, services or prices, typed as text
A few photos of your food, work or space
A short paragraph about the business in your own words
Anything people ask on the phone a lot: parking, delivery area, walk-ins, catering

At the bottom

Your address with a map or directions link
Your full weekly hours, plus holiday hours
Your phone number and links to your Google listing, Instagram or Yelp

Behind the scenes

A page title like “Thai restaurant in Silver Spring, MD | Your Name”
Structured data with your hours, address and type of business
Images sized for phones, so the page loads fast on a cell connection
The same name, address and phone as your Google listing

What to leave out

Pop-ups, music, a PDF menu, a slideshow at the top and long welcome paragraphs. Each one slows the page down or pushes your hours and order button off the screen.