A Yelp page or your own website
A Yelp or Facebook page is free and easy to set up, and plenty of businesses get customers from one. The catch is that the page isn’t yours.
What you don’t control on Yelp
- Yelp shows ads for other businesses on your page unless you pay for an upgrade that removes them.
- Yelp decides the layout, which reviews are shown first and which ones are filtered out.
- Your menu and prices on Yelp are often old, or entered by someone else.
- If Yelp changes its rules or its prices, your page changes with it.
Facebook has a similar problem. Many people don’t have an account or don’t want to log in, and a page can be hard to read without one.
What your own website gives you
Your own site shows only your business. You decide what goes at the top, usually today’s hours and an order or call button. Your menu or prices are exactly what you wrote. And the address is yours: if you print it on a card, a bag or your window, it keeps working no matter what happens to any app.
It also gives Google and AI assistants a source that comes straight from you. When the details on your site, your Google listing and Yelp all match, there’s less room for one of them to show the wrong hours.
Keep both
You don’t have to choose. Keep your Yelp and Facebook pages, and link them to your website. Put the website on your Google listing. Then wherever someone finds you, they can get to the page you control.